We are veryuu

We are wrapping magicians and the founders of veryuu — Kathrin and Gunnar. We wrap gifts, small gestures, and appreciation out of deep conviction, with fun, with storytelling, as little games or experiences. Interactive.

Giving beautifully. Enchanting.
Digitally tangible.

I’m Kathrin, and I’ve been on this journey with my idea since 2017. I want gifting — and the unwrapping experience — to be celebrated just as dreamily beautiful in the digital world! With suspense, anticipation, and moments of surprise. I love wrapping gifts — with heart, with glitter, with charm — and giving them away. My friends look forward to my bows and my joy in gifting. They savor the moment of unwrapping and think: this — exactly this.

My childhood dream job was once “gift wrapper,” no joke. I am a wrapping magician through and through — and now everyone should be able to wrap like Kathrin: magically, experientially, with anticipation and appreciation. Because gifting is connection — whether small or big, digital or analog.

A digital gift wrapping that rethinks gifting.

Many years, many ideas, many people — and from a heartfelt passion project, an internationally scalable product was born. And then Gunnar came on board, stepped into the feeling of gifting, into the confetti moment, and gave the whole product fire.

And now? veryuu puts an end to the concert ticket sent as a loveless email attachment. From now on, gifts are unwrapped digitally — marveled at, enjoyed, experienced.

veryuu creates real unwrapping experiences — for friends, acquaintances, family, or colleagues all around the world, across continents, for everyone who loves to be surprised.

Gifting around the world, anytime, in seconds or carefully planned, once in a while or as often as you like. With joy and delight, fun and appreciation, with feeling, with style, with impact.

veryuu — gifting done by you.

Because every gift deserves a stage.

Kathrin and Gunnar!

Every gift deserves a stage. We wrap gifts, attention, and appreciation out of deep conviction — with fun, with storytelling. Interactive, gamified. Beautiful. Enchanting.

The mission: Making digital gifts beautifully dreamy

Since 2015, I’ve been on a mission that has grown bigger and more meaningful every year: to stage and celebrate digital gifting in a dreamily beautiful way — with suspense, magic, anticipation, and moments of surprise.

The beginnings of veryuu

The first version of the platform veryuu.de went online in 2018. I wanted to find out how I could send joy into the world through digital gifts. From the very beginning, it was exciting. Using paid content on Instagram, I tested the idea in many countries: How do people respond? Who reacts? Who visits my website?
It was so fascinating that I kept refining the idea and the product more and more.

What started as “giving joy on a platform” evolved into something very concrete: digital packaging.

The joy of developing

I am someone who doesn’t give up — a developer, an athlete, a fighter. I learn a lot and I love challenges. My favorite challenge? Giving joy.

While some people read novels, I read non-fiction, concepts, portraits. I write, write, and write. I revise and rethink, pause and reflect, reshape and start again. That’s what development is.

The love for wrapping

I have always loved wrapping gifts — and giving them. Unwrapping a gift can be such a beautiful experience. I adore staging gifts and seeing people smile when they feel joyfully anticipated and appreciated. I love presenting gifts with heart, with glitter, with charm.

My friends always look forward to my bows and my enthusiasm for gifting. They savor the moment of unwrapping and think: this — exactly this.

As a teenager, my dream job was “gift wrapper.” What could be more beautiful than creating small dream worlds? I am a wrapping magic queen through and through. And I believe everyone should be able to wrap gifts beautifully and enjoy it the way I do: magically, beautifully, with anticipation and appreciation. Because gifting is connection — whether small or big, digital or analog.

Digital gifts need new forms

Digital doesn’t mean cold, fast, or emotionless. Digital is full of glitter and fun — everywhere and anytime, around the world, wonderfully versatile. Physical gifts are wrapped in paper; digital gifts are wrapped in animations, stories, games, and interactions.

Many years, many ideas, many people were sources of inspiration — and from a heartfelt passion project grew an international product: a gift wrapping solution that takes digital gifting to an entirely new level.

Professional background & life experience

I have been a journalist for 30 years (business, sports, culture, science). I was a high-performance athlete. I studied communication design. I curated Berlin artists at what was then the oldest gallery in Berlin, the Kleine Humboldt-Galerie.
I’ve always worked a lot — rarely little. I love my creative worlds. I have two children and I know one thing for sure: hidden, colorful surprises make eyes light up.

Experience, numbers & sustainability

I know all of this too — of course. I have three children and have seen a lot of color and creativity in my life. Professionally, I feel more at home in the financial world, wrapping numbers into Excel spreadsheets. Sustainability has always been part of my life, whether in business or through our family-spanning sailing hobby. Coincidence or not, this topic is also very important to our veryuu world.

Why veryuu?

I caught the fire and have been on board since 2023 — and I’m thrilled by the digital gifting world with its many confetti moments. veryuu has the potential to send joy across the entire globe. I make sure that creativity is given an entrepreneurial framework and that processes run smoothly, so this new way of gifting simply works — beautifully.

Printing A4 tickets with a bow simply isn’t beautiful

Enough with paper — bring on the magic!

Let’s be honest: printing out digital concert tickets, vouchers, or online subscriptions, tying a bow around it — and done? Really?

That’s not beautiful. It feels careless, boring, nothing sparkles in anyone’s eyes — no anticipation, no suspense… zero.

Gifts deserve more — they deserve a “Wow!” moment the moment they’re unwrapped.

Everyone has a smartphone these days. We shop online, write, read, live, even love online — yet no one has really taken the time to wrap gifts beautifully, excitingly, and magically in the digital world.

Maybe no one has thought of this yet

Could it be because the developer and programmer world is mostly male, and gifting isn’t really their domain?

Maybe.

Well, here I am.

I love gifting — so let’s go!

Maybe no one has thought: “Hey, unwrapping itself can be an experience!”

Okay. That’s exactly where veryuu comes in.